One day in late 2002, the partners were sitting across some Starbucks coffee trying to come up with a name for the company. We knew we would deliver Solutions, but we wanted to come up with another word that described what we did-that we would deliver basic solutions, not too much, but not too little, and that we would keep costs down with a minimum of overhead and packaging. It reminded us of the no-frills packaging that the supermarkets of the 1980s used to reduce costs to the consumer:Plainwrap. And that's how the company was born.

Today, Plainwrap Solutions offers cost-effective, strategic technology solutions to small and medium-sized corporations. We utilize Internet technology developed on open systems or industry standard platforms. We offer the strategic services of a CTO as well as economical well-focused business tools.

___________________________________

Keith Carlson, Principal Consultant

Mr. Carlson has over 15 years of experience building and architecting information systems in the commercial and government business sectors. He currently acts as Chief Technology Officer for KnowledgeDNA, a best-practices knowledge repository application service provider. Preceding this, he was Chief Technology Officer for Phase2e, Inc, an Internet consulting company to Fortune 500 and government organizations, including the US Postal Service, DynCorp, Visa, Citigroup and State Street Bank. Phase2e's specific market focus was financial services organizations, including the Internet banking sector.

Mr. Carlson brings the following experience to the organization:

• A strategic technology role in start-up companies including phase2e and KnowledgeDNA

  Technology strategy consulting in e-business software development and deployment

  Specialization in infrastructure concerns such as hosting, security, and data centers

  Extensive experience with Microsoft technologies including Windows 2000, SQL Server 2000, Visual Basic, and .Net

  Knowledge and document management

  A background in financial services and government

Eric Valinsky, Principal Consultant

A pioneer of Internet applications, Dr. Valinsky accomplished groundbreaking work in dynamic content, template parsers, personalization, on-line interaction, and security for Fortune 500 companies while at Media Circus, Buoyant, and Spiral Media. In the dual role of Senior Technical Director and Director of Technology Strategy at AGENCY.COM, he focused on opportunities to add value to commercial Web sites through the integration of legacy information and customer relations. Finally, as Vice President of Software Development at CoreMarkets, an on-line B2B exchange for steel raw materials, he successfully deployed state-of-the-art enterprise technology (including J2EE) to cut costs and keep exchange functional for months following the B2B funding crisis of 2000-2001.

Dr. Valinsky brings the following experience to the organization:

• A key technology role in start-ups including Media Circus, Spiral Media, and CoreMarkets, Inc.

  Groundbreaking work in Internet technology and Web application development

  Knowledge of open systems development, including C++, Java, and J2EE as well as .NET development

  Expert database work in Oracle and MS SQL Server

  Development team building and management

  Experience in the manufacturing, retail, and energy sectors

Mich Gunderman, Creative Director

Mich Gunderman graduated from the University of Cincinnati's School of Design Art Architecture and Planning with a BS in Design. She began her creative career in Santa Barbara, CA, at Lanard Toys, Inc., where she specialized in package design. During her time at Lanard Toys, she also successfully managed and developed the entire girl's line of packaging.

Mich continued her career at Sprecher Design House <one of the leading design studios in Santa Barbara> from 1996 through 2000.  While at SDH, Mich art directed numerous on-location photoshoots and, in addition to providing creative design solutions, managed the account of the studio's largest international client. 

In 2000, Mich started Roadtrip2 Design + Photography which specializes in print collateral, branding, corporate ID, events/tradeshows, packaging, and web design. A partial client list includes: BoehmGroup, Citrix Online, Devereux of California, Greenwood Publishing, HRxpress, Inamed Medical, Nexus Integration Services, Openwave Systems, Santa Barbara City College, Serbin Communications, Terrapin Companies, and Webthink International.

In 2002, Mich also joined Sundance Catalog Company as Sr. Art Director and a member of the Executive Management Team.
In addition to design, Mich has logged tens of thousands of miles along America's Blue Highways photographing, almost exclusively in infrared film, "The Backroad Scene". This is part of an ongoing project to write, design, photograph and ultimately to produce books and travel journals that depict a part of America that most folks don't take the time to be fascinated by in-person anymore.

Today, Mich continues to focus on her creative side while also teaching at Brooks Institute of Photography in both the Visual Communications and Visual Journalism departments.

___________________________________

Partners